Posted by: porschebahn | June 19, 2010

Porsche Regains Highest Ranking Nameplate Spot in J.D. Power and Associates 2010 Initial Quality Study

Other Porsche Highlights Include Silver Plant Quality Award in Europe for plant that manufactures 911 and Boxster

ATLANTA – Once again underscoring its reputation as a true premier automobile manufacturer, Porsche has reclaimed what is arguably the industry’s most prestigious position/ranking as the highest-ranked nameplate in the J.D. Power and Associates 2010 Initial Quality Study (IQS).

This highest ranking represents the fourth time in five years that the Porsche brand has been ranked highest among IQS nameplates.

Of course a car’s quality begins in the factory where it is built and in the highly regarded category of “Assembly Plant Quality Award”, Porsche’s acclaimed Stuttgart assembly plant- where the 911 is made—received the Silver plant quality award for Europe.

“Reclaiming the top spot among nameplates in the IQS ranking is not only gratifying for all of us at Porsche, it tangibly reflects our absolute commitment to providing our customers with the highest possible quality and ownership experience,” said Detlev von Platen, president and CEO, Porsche Cars North America. “We take great pride in this award which is a demonstration of the very hard work of everyone in the Porsche organization, especially our highly-renowned designers and engineers and the people who build them. Of course it goes without saying that here in the U.S. our very devoted dealers deserve a lot of accolades as they interface with our customers on a daily basis.”

The IQS serves as the industry benchmark for new-vehicle quality measured at 90 days of ownership. It captures problems experienced by owners in two distinct categories-quality of design and quality of production (defects and malfunctions). Results of the Study are presented using a problems-per-100 vehicles (PP100) metric, often referred to as “things gone wrong.” The study includes quality comparisons by manufacturer, assembly plant, model, and platform.

Porsche averaged just 83 problems per 100 vehicles, well under the industry average of 109 problems per 100 vehicles.

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