Posted by: porschebahn | February 28, 2011

Record sales for Porsche

Short 2010 financial year: Growth in all regions and model lines – “distinctly double-digit” returns

Stuttgart. In the short financial year from August 1 to December 31, 2010, Dr. Ing. h.c. F. Porsche AG, Stuttgart, significantly increased its sales. Compared with the same period last year – namely August to December 2009 – global sales grew 57 per cent to 40,446 vehicles. Matthias Müller, Porsche AG’s Chairman of the Executive Board, said: “The strong sales growth throughout the world and across all four model lines is impressive proof that Porsche is on the right track and that our vehicles are to our customers’ taste. Porsche has again grown profitably.” Chief Financial Officer Lutz Meschke struck an optimistic note: “In the short 2010 financial year we comfortably achieved a double-digit return on sales. With an eye to our very robust financial position and the healthy new orders situation worldwide, we are confident of maintaining our profitable growth trajectory in 2011.”

The individual model line sales figures reflect Porsche’s positive development in the short financial year: 20,770 Cayennes sold translates into a doubling of sales compared with August to December 2009. Growth was primarily driven by the strong demand for the new Cayenne generation, which has been on the market since May 2010. The Panamera as well, up 44 per cent with unit sales of 9,385, accounts for a significant share of Porsche’s success. Among the sports cars, the 911, with sales of 6,255 vehicles, posted a 13 per cent increase. The Boxster model line achieved 4,036 units (up 19 per cent). 2,048 vehicles were accounted for by the Boxster and 1,988 units by the Cayman.

Porsche also managed strong growth in every important sales region between August and December 2010. Sales growth was strongest in Europe. Growth here was 62 per cent, reaching 13,893 vehicles. On the German market, Porsche achieved an increase of 49 per cent to 4,761 units. Porsche also grew strongly in Northern America with sales rising by 51 per cent to reach 11,862 units; 11,161 of these vehicles were accounted for by the USA, 53 per cent more than in the same period last year. In Asia and the rest of the world, sales rose by 52 per cent to 13,464 vehicles. This development was primarily driven by strong growth in China. 6,830 vehicles were sold here, 78 per cent more than between August and December 2009.

In the short 2010 financial year, Porsche produced 41,949 vehicles, equating to growth of 18 per cent compared with the same period last year. The 22,343 units of the Cayenne model line that rolled off the production line in Leipzig was a 48 per cent increase in vehicle numbers compared with the same period last year. 8,189 units of the sporty four-seater Panamera were manufactured. At the Zuffenhausen plant, production of the 911 model line fell by 2 per cent to 7,174 vehicles. Production of the Boxster model line declined by 4 per cent overall to 4,243 units. 2,259 of these vehicles were accounted for by the Boxster and 1,984 by the Cayman.

With effect from January 1, 2011 Porsche AG has aligned its financial year with the calendar year. The financial year had previously run from August 1 to July 31 of the following year.

This should quite down the morons in the press who keep writing and saying the Cayenne and Panamera will and should go away! Porsche can not live by Carrera alone.


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