Posted by: porschebahn | October 10, 2012

2012 Motorist Choice Awards Recognize Three Porsche Models

Owners Rank Porsche Boxster/Cayman, Cayenne and 911 as Top Premium Vehicles
 
Porsche has received three top honors in the seventh annual Motorist Choice Awards. In the premium categories, the 911 was ranked top “Active Lifestyle” vehicle; the Cayenne was ranked top “Luxury Lifestyle” vehicle; and, the Boxster/Cayman was ranked top “Road Trip” vehicle.The Motorist Choice Awards, led by automotive research companies AutoPacific and IntelliChoice, recognize vehicles that deliver the combination of high consumer satisfaction and lower-than-expected ownership costs. The annual AutoPacific study is based on owner satisfaction data solicited from more than 75,000 new model vehicle buyers using 48 key attributes. Results are combined with data from IntelliChoice, which constantly monitors cost of ownership metrics for more than 1,800 model lines over five years. The Motorist Choice Awards recognize those 2012 models that excel in these two critical consumer satisfaction categories.

This year, honors were bestowed in 15 lifestyle categories in both the popular and premium market segments, for a total of 30 winning models.

“The Motorist Choice Award methodology is designed to get to the core of what consumers want to know when making purchase decisions,” said Eric Anderson, ownership cost database supervisor, IntelliChoice. “Through our analysis, we can identify vehicles that speak to their hearts and to their wallets.”

In 2011, the Porsche Panamera received the Motorist Choice Award for “Head Turner” in the premium vehicle category.


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